Tapping the Service Supply Chain
Supply Chain Management
The aftermarket has become the new frontier for manufacturers - providing significant opportunity for increasing revenue, strengthening customer relationships and building more dynamic product lifecycles. Industry giants and small companies alike that transform their businesses into service-centric organizations will realize multi-million dollar savings and increased customer satisfaction-a winning combination.
Aftermarket spare parts and services account for 8 percent of the annual gross domestic product in the United States, with U.S. consumers and businesses spending more than $700 billion annually on spare parts and services for previously purchased assets such as automobiles, aircraft, and industrial machinery, according to Aberdeen Group.
While a critical component of the economy, the service sector remains underinvested. A recent study by AMR found that while after-sales service on average represents 24 percent of revenue and an astonishing 45 percent of profit for manufacturing companies, only 20 percent of IT spend is allocated to service.
Corporate executives are increasingly recognizing that paying attention to aftermarket service results in immediate profit as well as longer-term customer satisfaction and new product revenue. To capitalize on the service opportunity, there are several important trends that smart executives should be aware of:
1. Growing demand for performance-based service metrics
2. Linking product innovation and service
3. Continued value in outsourcing
All of these are based on a fundamental service concept: the objective of the product manufacturer is not in selling the product but rather in maximizing the value that the customer receives from the product throughout its lifetime. Leveraging these three trends can greatly increase the value of a service offering.
Companies that are quick to recognize and jump on the untapped potential in the service supply chain have a huge opportunity to gain market share through competitive advantage. With the right investments in service, increased profit, streamlined efficiency, and improved customer satisfaction are inevitable. Understanding and embracing the three service trends is the first step toward this next level of success.
The aftermarket has become the new frontier for manufacturers - providing significant opportunity for increasing revenue, strengthening customer relationships and building more dynamic product lifecycles. Industry giants and small companies alike that transform their businesses into service-centric organizations will realize multi-million dollar savings and increased customer satisfaction-a winning combination.
Aftermarket spare parts and services account for 8 percent of the annual gross domestic product in the United States, with U.S. consumers and businesses spending more than $700 billion annually on spare parts and services for previously purchased assets such as automobiles, aircraft, and industrial machinery, according to Aberdeen Group.
While a critical component of the economy, the service sector remains underinvested. A recent study by AMR found that while after-sales service on average represents 24 percent of revenue and an astonishing 45 percent of profit for manufacturing companies, only 20 percent of IT spend is allocated to service.
Corporate executives are increasingly recognizing that paying attention to aftermarket service results in immediate profit as well as longer-term customer satisfaction and new product revenue. To capitalize on the service opportunity, there are several important trends that smart executives should be aware of:
1. Growing demand for performance-based service metrics
2. Linking product innovation and service
3. Continued value in outsourcing
All of these are based on a fundamental service concept: the objective of the product manufacturer is not in selling the product but rather in maximizing the value that the customer receives from the product throughout its lifetime. Leveraging these three trends can greatly increase the value of a service offering.
Companies that are quick to recognize and jump on the untapped potential in the service supply chain have a huge opportunity to gain market share through competitive advantage. With the right investments in service, increased profit, streamlined efficiency, and improved customer satisfaction are inevitable. Understanding and embracing the three service trends is the first step toward this next level of success.












