Russia the most attractive emerging market?
published: cw 13, 2005 in Emerging markets & outsourcingTo help retailers prioritize their market entry choices, A.T. Kearney developed the Global Retail Development IndexTM (GRDI). This annual survey ranks emerging countries based on four key variables:
1. country risk,
2. market attractiveness,
3. market saturation and
4. time pressure.
Among the current year?s key findings is that Russia, once again, ranks as the most attractive emerging market. Despite India?s stiff regulatory environment, it shines as the second star of the year, offering potential similar to that revealed by China 15 years ago.
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