TPG Post becomes TNT Post on 15 May 2006
published: cw 37, 2005 in Mergers & acquisitionsAs of 1 January 2006 TPG Post will begin converting its red icons in the Netherlands like mailboxes, staffwear, vehicles and buildings to the orange of the new TNT Post corporate identity on 1 January 2006. Royal TPG Post officially changes its name to Royal TNT Post on 15 May 2006. The corporate identity operation is a logical effect of the name change from TPG to TNT.
Change of name logical step in fulfilling international ambition
The TPG group officially became TNT on 8 April 2005. A logical effect is that TPG Post will change its name to TNT Post on 15 May 2006. A global company calls for a global brand. TNT is a brand that enjoys an international reputation as fast and innovative and it will make the group more easily recognisable internationally.
TPG Post is a truly European postal company that operates networks in eight European countries. The rebranding has cost benefits. The group will be able to conclude large-scale joint procurement contracts, combine investments for advertising and unify corporate identity. As the corporate identity will be phased in, the costs will be contained. Harry Koorstra, the Board of Management member responsible for the Mail division, explained, “Gradual introduction will give our customers and our employees time to get used to orange as our company colour. We are changing our name and colour, but we will remain the same quality company for our customers”.
----- Advertisement -----
Use this powerful tool to expand your professional vocabulary and ensure that everyone on your team is speaking the same language. www.theKnowledgeTransfer.com |
 paperback student version $ 19,99 hardcover executive version $ 29,99 |
print terms
