How Gillette Cleaned Up Its Supply Chain

published: cw 15, 2005 in Supply Chain Technology & RFID, Supply Chain Management

In 2002 Gillette knew it had a problem. Service levels were low, supply management was spotty, and customers were angry.

The solution: reengineer the organization based on the premise that the value chain begins and ends at the retailer’s shelf.


The results to date have been impressive?customer service levels up by 10 percent, inventories down by 25 percent, costs cut by 3 percent.

Here’s the inside story of a remarkable comeback.