RSS is doing to the Web today what the Web has been doing to print for the last several years. That was the frightening thought Matt McAlister, InfoWorld’s VP and general manager, was thinking at that day that InfoWorld’s top news RSS feed received more requests than our home page. We have disintermediated our Web site by offering our news in an easier to access format??..again.

When you Google ?RSS? (Really Simple Syndication) at this moment you will get as many hits as Microsoft or Windows, and that is already over ten times more then general terms like Logistics or Supply Chain or the recent hype bLog. Technical hypes like RFID and WIFI will not get half of the attention as logistics. Another comparison, the term Internet is scoring almost four times more hits.

It is for sure, ?RSS? is the hype of which a lot of people are not aware of its future and today?s impact. Only the existence of the Web did decline the daily subscribers of newspaper for over 6% in the past half year. What will then be the impact of RSS on this? Whoever figures out how to get the masses to embrace RSS will have a monumental impact on this developing digital information revolution.

And will this new standard in the digital information revolution have its impact in the area of logistics and supply chain?

It certainly will. I am not talking about getting logistics information feeds like f.e. eLogistics TrendwatcH has. No, it will be ?in my opinion- play an important role in all chain collaboration activities. It will be of crucial importance in sharing RFID tag information. How? That is to figure out by the techs. But in the end, the only thing that counts is:

?Whoever figures out how to apply the use of RSS in Supply Chains, will ride with the this fast developing digital information revolution and finally will have a monumental impact on the future of logistics and supply chain.?

Will this be our chance to become millionars?

According to some, the French “NO” will place Europe more then 3 laps behind in the division of economic power between the US, China, India and Europe. But is this really the case?

The Bush administration says, it does not want Europe’s constitutional referendums to fail. With Iraq, China’s seemingly weekly rise, and nuclear weapons issues in Iran and North Korea demanding full attention, the derailing of the European Union’s constitutional project means a trace of undesired uncertainty in the administration’s dealing with the Europeans, although not the world. But officially, and in truth, there will be no flush of schadenfreude in Washington if the referendums in France on Sunday and then in the Netherlands on June 1 are voted down in demonstrations of democracy’s eternal contrariness. For one thing, a negative outcome requiring Europe to rethink its future path very likely means slowing down the entry process of Turkey and Ukraine into the EU - both projects for Europe’s future that the Americans stand behind. The more advanced candidacies of Romania and Bulgaria, both Bush administration buddies, could falter too. All this does not go in the direction of the administration’s notion that an enlarged, coherent EU partner is actually its best possible European play. Still, in terms of American policy, a high administration official said that “relations with Europe won’t change that much” as a result of the referendums, whatever happens.

With a “yes” or a “no”, Europe will continue building its strength towards the other powers, and on the other hand realizes that China and India are moving even faster forward in the economic top ten. But in the past Europe with their current treaties did play their economic game well enough, and it will be not likely they miss the boot completely. The constitution is primarily an internal matter, where the EU should pay attention to the fact that founding members are getting apposed to a constitution.

In the 60-ies of the last century the main ram computer was the hottest topic, and soon replaced by the story of the midrange computer in the 70-ies. The big story of the 80-ies is still in front of us, the Personal Computer. And do you remember the story of the 90-ies. Of course you do, the Internet was the great hype.

These paradigms were leading in the decades they appeared, and they exploded ITC investments towards at those times height records. The owners of the start-ups who reacted on time on these core-innovations are all become billionaires, and those who waited still have to get there first million.

In this decade there will be a hot story, a major new trend too. A second Internet-hype is not the option. It will be a new big trend, which will has a similar impact on ITC investment as the Personal computer and/or the Internet.

What will be the major story of the this century. Will it be RFID, implanted chips, Linux, Wifi, robots or the semantic web. Or will it be bLogging or RSS-feeds. All techniques which will have a great impact and potential on today?s ITC landscape, but none of them will be the major story of the century.

What will the story be ….. be patient, and you will find the answer.

To be continued ?????